Local Search for Local Business: Are You Losing Business Without Knowing It?

According to a recent study by TMP Direct Marketing and comScore, 45% of local business customers look for local businesses online without a specific business in mind.

In other words – they want to find a local business that can solve their problem or fulfill a need – and start by looking online, using search phrases like:

  • chiropractor in Warrenton
  • hair salon Culpeper
  • plumber in Gainesville  VA

55% of customers searching for local businesses online begin with a specific business in mind.

33% of potential customers for local businesses give up because they cannot find the business they are looking for online.

What’s the Lesson for Your Business?

Doing business without an internet presence is like doing business without a phone or a mailing address.

If you aren’t making it easy for your customers to find you where they are looking for you – you are losing business, and you probably don’t even know it!

Conversely: the business that gets found fast online, gets more business.  Period.

And the business that shows up multiple times on page one of Google search results has a powerful competitive advantage in the local marketplace.

How Do Customers Find Local Businesses Online?

  • 40.7% will find you through Google
  • 18.2% will find you through Yahoo! and Yahoo Local
  • 19.9% will find you through YellowPages.com, SuperPages.com, and YellowBook.com
  • 5.6% will find you through Mobile Phones and Social Media
  • 15.6% will find you through other sources

How to Create an Internet Presence for Your Business

If you need help creating an internet presence for your business, click here and send us an email using the contact form at the bottom of the page.

Let us know how we can help you and we will call you to set up a no-obligation appointment.

About 

Herbst Marketing helps small business owners get the web presence they need to compete effectively in today's marketplace. Our services include: affordable small business website design and development, local search engine optimization (SEO) to ensure that your business can get found fast online, social media setup and management (Facebook, Google, LinkedIn, Twitter, YouTube), email newsletter setup and management, adwords campaign setup and management, web/blog copywriting and web video production. For more information, call Yvonne directly at: (540) 937-7234 or (540) 729-4076 (cell).
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