How to Capture More Leads With Less Effort: Website Tips for Small Business Owners

Capture More Leads Online With Special Offers and Lead Capture Forms

Offering a free sample of your product or service to first-time website visitors is a time-tested, proven way to grow your business fast.

Everyone loves to receive free gifts. When you offer free gifts available only through your website — and require website visitors to provide their name and email address to receive those gifts — you develop an email list that is worth its weight in gold.

A highly-targeted email list also increases the inherent value of your business, if you ever decide to sell your business in the future.

Did You Know?

On average, email marketing delivers a $50 return for every dollar you spend on email promotional campaigns.

When people sign up to receive your special offers, you can follow up with more enticing offers and invitations to come back to your business again and again.

An email opt-in form that is prominently displayed on every page of your website with an invitation to sign up to receive a special gift will help you build a targeted list of prospects who are likely to buy more of what you have to sell.

Regular email messages and promotions sent to your highly-targeted list of prospects can quickly turn one-time visitors into repeat customers who can be prompted to refer more business your way as well.

Examples of Effective One-Time Offers

If you own a restaurant and offer one free dessert with the purchase of two entrees, this will likely lead to the sale of at least one more dessert as well. If your coupon prompts a visit from a family of four, then you will likely sell two additional meals and as many as three additional desserts as well.

Free Offers Can Work For Any Kind of Business

No matter what kind of business you own, chances are you can think of something you can give away for free in a way that will lead to at least one sale, and potential repeat sales. Here are some ideas to get you going:
Free Consultations

  • Free hair color consultation
  • Free inspection
  • Free skin type analysis
  • Free wardrobe analysis
  • Free first-time coaching session
  • Free first-time tutoring session
  • Free business card design consultation

Free Giveaway With Purchase

  • Free topping with any ice cream sundae
  • Free topping with any large pizza
  • Two free drinks with purchase of two entrees
  • Free haircut with purchase of coloring or other chemical treatment
  • Free facial with purchase of massage
  • Free makeup brush with purchase of skin care and cosmetics package
  • Free tote with purchase of $50 worth of product
  • Free tire rotation for one year with purchase of four tires
  • Free dessert on your birthday

VIP Discounts
Offer exclusive subscriber-only discounts to get more people to sign up or your email list.

  • $10 off your next service when you review our company on Yelp
  • $5 off your next purchase when you like us on Facebook
  • 10% VIP discount on all purchases when you sign up for our email list

Get Creative

There is no limit to the creative offers you can develop to appeal to your target market and grow your list of highly-qualified prospects.

Need Help? Call Today!

Sometimes we all need a creative jump start to help us set up a website that works and craft the kinds of offers that will grow our business fast.

If you would like expert help or coaching, call me direct:

540-937-7234

or Email me here

About 

Herbst Marketing helps small business owners get the web presence they need to compete effectively in today's marketplace. Our services include: affordable small business website design and development, local search engine optimization (SEO) to ensure that your business can get found fast online, social media setup and management (Facebook, Google, LinkedIn, Twitter, YouTube), email newsletter setup and management, adwords campaign setup and management, web/blog copywriting and web video production. For more information, call Yvonne directly at: (540) 937-7234 or (540) 729-4076 (cell).
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