Mobile Marketing for Wineries | Benefits of Mobile Websites for Wineries

Have you looked at your website from a smartphone lately?

Does it look more like the website on the left (hard to read) … or the website on the right? (easy to read on a small phone screen).


Are You Catering to Today’s On-the-Go Wine-Loving Consumer?

Today’s wine-loving consumer will more than likely use their phone to find information about your winery while on the road. Successful winery websites make it easy for customers to:

  • Click a button to call you.
  • Click to access directions, hours of operation, and a map to your location.
  • Send you a message.
  • Access a calendar of upcoming winery events.
  • Quickly pinpoint and access information about your wines and facilities available for weddings, parties, and other events.

Benefits of Mobile Winery Websites Video

In this video, you will discover how mobile websites can help you win and keep more loyal wine-loving customers.

Winery Mobile Website Example

Click Here to view a live Winery Mobile Website Example. Compare our demo site to your current website, then ask yourself which version provides a superior user experience to customers seeking information about your winery and your wines.

Want a Mobile-Optimized Website? Call Today

Ask about our current savings offer for winery owners who want to keep up with the times. Call (540) 937-7234 to learn how we can help your winery reach more customers more successfully by “going mobile.”

Benefits of Mobile Websites Video: Click Here

Pizza Restaurant Website Design Northern Virginia

M&P Pizza Restaurant is a family-owned restaurant in Bealeton, Virginia specializing in fresh, homemade pizza, gyros, Italian and Greek specialties, chicken, seafood and homemade desserts.

They have been open for business since 1982 but only recently decided that they needed a website that would make it easy for customers and potential customers to find them online and see their menu, prices, location and phone number.

Herbst Marketing created a simple but effective restaurant website on a premium WordPress theme that the owners will be able to easily edit and update as needed.

restaurant website design Herbst Marketing Virginia

New Website for M&P Pizza Restaurant Bealeton VA

M&P Pizza Restaurant Bealeton VAAs an added bonus, the website is configured to automatically display a mobile-formatted version of the website (see the illustration on the left) that is easily viewed and read from smaller mobile phone screens, with a Click to Call Button and Google Map integration that makes it easy for users to find directions to their restaurant.

Get More From Your Advertising Dollars With Sales Funnels is a popular online newspaper serving the Warrenton/Fauquier County Virginia community. It is also a favorite venue for Warrenton/Fauquier businesses to advertise online. What these advertisers don’t realize is that their ads are not well-structured to convert visitors to valuable leads; therefore, they do not provide the best return for their advertising dollar.

This article analyzes a few local business ads on and explains what I would change to bring about a higher conversion rate (i.e., lead generation) and make the ads as effective as possible.

Sales Funnels Explained

Structuring a sales funnel for your business is key to increasing sales and profits. The illustration below provides a simple example of a sales funnel and how it works:

Sales Funnel illustration

Effective online advertising

As you can see from the illustration above, there are 4 key components of a sales funnel:

1. Creating consumer awareness of your business through advertising.
2. Capturing contact information through your ad (“lead capture”)
3. Subsequent follow up communications with prospective customers who have responded to your advertising by providing their contact information.
4. Sales resulting from your follow up communications with people who have indicated an interest in your products or services by providing their contact information to you.

Poorly Structured Ads = Poor Conversion = Low ROI

The ad examples below are typical of local business ads on and most other online advertising venues. Note how the ads click through directly to the advertisers’ websites. The problem is that the ad destinations (advertiser websites) are not structured to convert visitors into genuine leads.

Latitudes Fair Trade Ad

Town Duck Ad

Shops at 5th and Main Warrenstock Ad

How to Structure Ads for Better Conversion and Return on Investment

Latitudes Fair Trade, The Town Duck and other Old Town Warrenton shops have formed a marketing alliance called The Shops at Fifth and Main. If I were in charge of marketing the Shops at Fifth and Main, I would start by making sure that their website(s) as well as all online advertising were structured to (a) provide a powerful call to action / incentive to provide a name and email address; and (b) set up and implement a follow-up marketing strategy using both email and text messaging to stay top of mind with their subscribers every week. Step 1 of the sales funnel might look like this:

Call to Action and Lead Capture Example

Call to Action and Lead Capture Example

A Compelling and Irresistible Offer is Key

In the example above, the irresistible offer is an opportunity to win a $100 gift certificate honored by any of the Fifth and Main Street shops in a monthly drawing. The $100 amount is high enough to generate interest and willingness to provide one’s name and email address for a chance to win the monthly prize. The long-term benefit of developing a highly-targeted list of local consumers who have given these shops permission to email and message them is well worth the short term cost of a monthly $100 gift certificate drawing.

How to Fix Incorrect Google Local Search Listings for Your Business

Google CitationThe Middleburg United Methodist Church was referred to me recently for help correcting their Google local listing.

The problem began when the church created a new website for itself with a new domain name.The church website’s original domain name ( was never redirected to the new domain name (

When the church failed to renew the original domain name (assuming they no longer needed it because they had a new website) someone else purchased their original domain name.

Subsequently, people searching online for the Methodist Church in Middleburg Virginia would find this local search listing:

Middleburg United Methodist Church incorrect local search listing

There were a number of problems with this listing:
1. It linked to the outdated incorrect website.
2. It displayed a nonsensical spammy description (Emergency Food flappy bird cheats flappy bird free download flappy bird, etc.)
3. It displayed the wrong name for the church (Asbury Methodist Church).
4. While the correct church website link displayed further down the page, most people would click on the first listing and then be confused.

How We Fixed This Google Local Search Listing

1. The church did not have a gmail address, so we set up a gmail address for the church.
2. Using the new gmail address, we logged into and set up a Google+ profile page for the church pastor (a prerequisite for setting up the church’s Google+ Local page that is referenced in local search results for the church).
Manage Google Local Page3. Using the church’s gmail address, we logged into, navigated to the Google+ Local page for the church, and clicked “Manage This Page” where prompted to do so.
4. Once logged into the Church’s Google+ Local page, we edited the business information for the church to:

  • replace the incorrect website URL with the correct website URL for the church
  • correct the church name (it was listed as Asbury Methodist Church; we corrected the name to Middleburg United Methodist Church);
  • added a cover photo to the Google+ Local page that depicts the church exterior,
  • added photos of the church exterior and interior into the photos section,
  • added church hours in the hours of operation section.
  • 5. The church’s new website had a dead link to the church’s Facebook page. Since the church’s Facebook page provides another link to the church’s website which helps confirm and reinforce the correct website URL, we fixed the dead link to the church’s Facebook page in the website footer.

    Verifying the Church Google+ Local Page

    The final step in correcting the church’s Google+ Local listing was to get the listing verified by Google. Fortunately, Google allowed phone verification for this listing. (Often, Google does not offer the phone verification option and will only verify a listing by sending a postcard to the listed business address.) Phone verification is immediate and can save a week or more waiting for the Google postcard to arrive with the PIN number needed to verify the Google+ Local listing.

    Although the Google+ Local listing was updated on a Saturday, we had to wait until the church secretary returned to the office on the following Tuesday to receive the phone call from Google with the Google verification PIN number.

    Once the secretary was in the office, the verification process took just a couple of minutes. First, I logged into the Google+ Local page using the church’s gmail address. Next, I navigated to the Church’s Google+ Local page and clicked “manage this page.” At the top of the page was a message stating that the page needed to be verified. I clicked “Verify this page,” and then followed the prompt to have Google call the church office.

    I called the church office from my cell phone and instructed the secretary to have a pen and paper ready to write down the PIN Number that would be provided by Google when they called. Then I clicked “call now”.

    Google called the church office immediately, the secretary wrote down the PIN number, told me the PIN number, and I entered it into the designated box on the Google+ Local page, then clicked “verify”.

    Once verified, the new and correct Google Local+ Page for the church appeared in search results within 24 hours. Here’s what the correct listing looks like:

    Middleburg VA United Methodist Church Correct Google Listing

    Now people will find and be able to click through to the correct new church website when searching for “Middleburg United Methodist Church Virginia”. (Note: there is also a Middleburg Florida United Methodist Church; you have to specify “Virginia” to see the Middleburg Virginia United Methodist Church listing.)

    Lessons Learned and Suggestions

    1. When creating a new website for your business or organization, have a plan for moving the new website onto your original domain name or redirecting the original domain name to the new domain name.

    2. Make sure your Google+ Local page is set up and all business information in that page is accurate and complete. 95% or more of all online searches for local businesses and organizations are conducted through Google, so it’s essential that all information about your organization in Google is accurate and complete.

    3. Check your online listing score at and follow the instructions there to complete and correct all other online citations / listings for your business or organization.

Social Media Marketing Plan for Small Businesses

Can a social media marketing plan help your business grow?

Small businesses that engage in social media marketing can reap significant rewards over time. When approached in a systematic and disciplined manner, social media marketing can:

  • Help you reach a wider audience than you can reach in-person at Chamber of Commerce and other business networking events.
  • Grab attention and arouse curiosity about your products and services.
  • Put you in control of your company’s messaging and branding.
  • Educate your ideal clients/customers about your products and services through articles, pictures, and videos.
  • Establish and reinforce your position as a knowledgeable expert in your market niche or local marketplace.
  • Generate more calls to your business.
  • Create relationships that lead to more sales.

Social Media Marketing Checklist

The Whole Brain Group’s social media marketing checklist and infographic provides a helpful and comprehensive visual guide for planning your social media marketing activities. Companies that do not have the in-house resources to plan and execute a comprehensive social media campaign can expect to pay $2,000 – $7,500 per month for an experienced social media marketing firm to professionally manage your entire social media marketing campaign. You can also assign the tasks to a knowledgeable employee or contact Herbst Marketing to request a quote for social media marketing services at more affordable rates.

Social Media Marketing Checklist Courtesy of The Whole Brain Group

Social Media Marketing Checklist Courtesy of The Whole Brain Group

Recommended Blogging Activities

  • Write and publish at least one original well-written blog article or video each week.
  • Syndicate/repost links to your blog post to each of your social media profiles/pages.

Blogging, combined with social media marketing, has paid off for Expert Kitchen Designs by generating more high-quality leads and sales for kitchen design services.

Recommended Twitter Activities

  • Follow 10 new people each week
  • Re-tweet 2 interesting tweets per day
  • Send at least 3 tweets daily

Recommended LinkedIn Activities

  • Update Company Profile and Status
  • Connect with 3-5 new people each week
  • Follow 3 new companies each week
  • Ask for 1-2 recommendations each week

Recommended Google+ Activities

  • Share content at least twice a day to your Personal Google+ Profile and your Google+ Business page
  • Add 5 new people to your Google+ Circles each week
  • Offer a Google+ Hangout session for a topic in your industry (Click Here for a Google Hangout example)

Recommended Pinterest Activities

  • Add one new board containing at least 6 new pins (pictures) each week to your Pinterest page, with links back to your website/blog for each photo posted.
  • Be sure to use relevant keywords and descriptions for each new pin you publish.
  • Follow 5 new interesting and inspiring pin boards each week from users in fields related to your business.

Recommended YouTube Activities

  • Find and share three new videos each week to your Facebook, Google+ and Twitter pages.
  • Subscribe to 3 new channels in your industry each week.
  • Post video replies to relevant videos in your industry each week.
  • Plan and create one new video each week to showcase an area of your business.

Small Business Social Media Marketing Examples

Mommy Zen Video Blog
Expert Kitchen Designs Blog
Georjeans Dog Grooming
Herbst Marketing Blog
Girls Stand Strong Blog
Eileen Lonergan WordPress Blog
Expand2Web Online Marketing Blog
Sullivan Roof Cleaning YouTube Channel

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Do you own a local business serving a local clientele? (i.e., most of your customers live within 20 miles of your business location).

Do you know how to leverage the internet and social media to reach more people who want and need your products or services?

The Three Most Important Things for Local Business Marketing Online

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