Is your business taking advantage of Yahoo Groups to promote your business in Northern Virginia?

While many businesses are focusing their social media marketing efforts on Facebook, Twitter, and Linked-In, Yahoo Groups offer a marketing opportunity you should not overlook.

What is a Yahoo Group?

A Yahoo Group is a self-selected group of people who share a common interest. Yahoo group membership is free and open to anyone who has a Yahoo account, registers for membership and is approved by the group moderator.

The Fauquier County Yahoo Group is an active forum of 976 members who regularly post and share information about local community news, activities, events and resources.  The Fauquier County Yahoo Group members frequently ask each other for recommendations to reputable local businesses that other members know, like and trust.

I monitor the Fauquier County Yahoo Group message posts and respond on behalf of my clients whenever I see people looking for the products or services my clients sell.

Case Example

Recently, a local resident posed this question on the Fauquier County Yahoo Groups:

“I am looking for roofer recommendations: Who to get a quote from and who to stay away from.”

As you can see below, Paul Henry’s Windows benefited from the endorsements and recommendations he received from members of this group:

Yahoo group roofer recommendations

Yahoo group roofer recommendations

Online Word of Mouth Recommendations

We all know that people prefer to do business with businesses they already know, like and trust. Nearly every day, Yahoo Group members ask each other for word-of-mouth referrals to trusted and reputable local businesses. Alert business owners or employees can join in these conversations and attract more customers with thoughtful responses.

You can probably find other Yahoo Groups serving residents of your own town or local area that work the same way. It’s easy to join a Yahoo Group and get on the mailing list for real-time message alerts, or daily summaries of messages posted.