Do you own a local business serving a local clientele? (i.e., most of your customers live within 20 miles of your business location).
Do you know how to leverage the internet and social media to reach more people who want and need your products or services?
The Three Most Important Things for Local Business Marketing Online
If you are a local business owner, chances are you could use more leads to keep your business growing and thriving.
If you could get 10 or more additional calls or visits each week from people who are actively shopping for your products and services, would that make a positive difference in your bottom line?
How to Generate More Leads With Less Work With Local Search Marketing
One of the best and fastest ways to attract more highly-targeted and qualified leads for your business is to make sure you have claimed, verified and optimized your Google Business Listing and listed your business in as many other local business directories and review sites as possible.
As you can see from the pie chart on the left (click the chart for a larger view), you need to include at least 17 different elements for a complete local business directory listing.
Know the Top Local Search Ranking Factors Before You Start
While you can create and submit your local business listings yourself, this task is not as simple or straightforward as you might imagine. Before getting started, you should read and understand how to apply these local search ranking factors.
How Much Time Does It Take to Create and Submit an Effective Lead-Generating Local Business Listing?
An effective lead-generating local business listing starts with keyword research. You will want to spend some time researching which business categories are the best choices for your business. Here for example, is Google’s list of official business categories.
Whenever possible, you should list your business using at least one of the “official” business categories used by each directory. If your business does not fit neatly into any of the listed categories, choose the category that best fits your business.
Every directory has its own set of business categories. Unfortunately, there is no standard list of business categories that is used by every local business directory, so you must use your best judgment in each instance to decide where your business best fits within that directory.
Next, you will need to craft a concise, well-written business description that incorporates highly-searched keywords and keyword phrases. You can use Google’s Keyword Research Tool to research and identify keywords and keyword phrases that are most likely to generate search traffic for your website.
Your business description should include a call-to-action that will motivate online visitors to call or email you right away to get something valuable, such as a time-limited coupon or special offer.
Realistically, you should budget 10-20 hours to do the preliminary keyword research and then create and submit a properly constructed lead-generating local business listing to the top local business directories.
This Sounds Awfully Complicated: Is It Really Worthwhile?
Once your complete, well-crafted business information is listed everywhere it needs to be online, you can expect a high return on your investment. Local online business listings can get found by hundreds — even thousands — of people every month who are searching for businesses just like yours. When you make it easy for them to find and contact you online, you can expect to generate many more highly-targeted leads, with little or no additional effort.
I Don’t Want To Do This Myself: Can You Do It For Me?
If you do not want to take the time to learn how to create and submit effective local business listings yourself, Herbst Marketing can do it for you.
Get Started: Call 540-729-4076 Today
We can get your business listed everywhere it needs to be listed online. Pricing depends on the number of directories in which you are listed. We will need to talk with you first and get a better understanding of your business in order to identify the best business directory listings for you.
- Home Page for CARess Car Wash Toledo Ohio
CARess Car Wash Toledo Ohio Case Example
The owner of CARess Car Wash in Toledo, Ohio would like to show up on Page 1 of Google search results for the keyword phrase “car wash Toledo OH.” Like many cost-conscious business owners who know they need a website and are looking for affordable solutions that don’t break the bank, he chose a do-it-yourself website solution from yahoo.com.
It seems reasonable to expect that your business will show up online once you put up a website using one of the many free or cheap website building tools available these days.
Unfortunately, it just doesn’t work that way — and small business owners don’t understand why.
High priced YellowPages.com ad
YellowPages.com Ads Don’t Help Either
When his own website failed to show up in Google page 1 search results, this business owner decided he would do the next best thing and pay YellowPages.com a nice recurring monthly fee for a premium ad, hoping it would drive more traffic to his business. But that isn’t working either.
Why Isn’t CARess Car Wash Toledo Ohio Getting Found Online?
A quick peek at the source code for caresscarwash.com reveals the problem immediately, if you know what to look for.
First off, his all-important title tag is “Home” (see illustration below). This is a common mistake that most business owners make when building their own websites. They don’t understand how a title tag affects search engine results, and they don’t understand what title they should give their home page to ensure their website gets found fast for their preferred keyword or keyword phrase. In this case, an optimized title tag would be “Car Wash Toledo OH | CARess Car Wash”. But how was he to know he needs to do this — or how to do it?
Website Title Tag Not Optimized for Car Wash Toledo Ohio
No Description Tag
The second problem is that the CARess Car Wash website has no description tag either — a short snippet of search-engine-readable text that tells search engines what this website is all about and how to index it so people can find it when searching for “car wash toledo oh.”
No Microformat Tags Either for Name, Address, Phone
A third problem is that this website has no search-engine-readable microformat tags that display the all-important business name, addpress, and phone number.
The Small Biz WordPress Theme: A Better Low-Cost Website Builder
The Small Biz WordPress Theme is a much better choice for cash-strapped cost-conscious business owners seeking an affordable website building tool and solution.
If you have the time and desire to do it yourself, you can build a website using the Small Biz WordPress Theme that will deliver superior local search results . . . provided you follow the simple tutorials and instructions that come with this product.
The Small Biz WordPress Theme was built specifically to serve the needs of small business owners and comes with these valuable built-in features:
- Built-In Name, Address, Phone Microformatting Tags for Superior Local Search Results
- Built-in Search Engine Optimization Features
- Contact Page
- Map and Directions Page
- Custom Facebook Fan Page Builder
- Auto-Detect Mobile Website
If you don’t have the time to do it yourself but want all the benefits that come with a website built using the Small Biz Theme, you can hire Herbst Marketing or another specially trained Small Biz Theme web marketing consultant to design and build a website that works for you.
Did you know that your Google My Business page can help your local business gain a competitive advantage in your local marketplace?
If you have ever searched for a local business using your computer or your mobile phone with phrases like “pizza (my town)” or “shoe store (my town),” then you have seen a Google My Business profile. It looks like this: (more…)
Herbst Marketing is pleased to announce a new Warrenton VA pet sitting website.
Furry Friends Pet Care Website After Makeover
Kelly Parrish, owner of Furry Friends Pet Care in Warrenton, Virginia, was perplexed when the do-it-yourself website she built on Godaddy’s Website Tonight platform didn’t live up to her expectations.
Like many small business owners, Kelly assumed that “if I build it, they will come.” She didn’t realize that Godaddy’s website-building tools were not enough to create a website that works. It takes specialized skills and know-how to build a website that works — experience that few small business owners possess, or have time to develop.
Kelly knew she had to do something different, because (more…)