Three Mobile Marketing Solutions for Fauquier VA Businesses

Mobile marketing is a catch phrase that you hear a lot these days.

Mobile Marketing Solutions Fauquier VA

20% of mobile phone users -- 50 million people -- own smart phones

If you own a business in Fauquier County, Virginia, you may be wondering how, exactly, mobile marketing can help you grow your business and reach and connect with your best prospects and customers.

Three Reasons Why Mobile Marketing Matters to Your Business

  1. Almost everyone over the age of 13 in the U.S. has a mobile phone.
  2. Twenty percent of mobile phone owners — 50 million people! —- have “smart phones” that can access the Internet and email.
  3. The number of mobile phone owners is increasing by 20 percent every month.

Three Mobile Marketing Solutions for Fauquier VA Businesses

Mobile Text Messages

Mobile text messaging is one of the easiest, most affordable ways to contact and follow up with your prospects and customers.

smart phone text message

Reach Customers and Prospects Instantly With Text Message Promotions

You can post a sign or include an invitation in your print ads inviting your best customers and prospects to text their name and email address to a special phone number to receive VIP savings offers, coupons, and announcements.

Then you can set up your mobile phone marketing system to send out text message specials and invitations whenever business is slow, or at predetermined times each week or each month.

Most people check their text messages right away, so appealing money-saving offers and time-limited promotions sent via text message can be very effective in boosting sales fast.

Voice Mail Messaging

Voice mail messaging is another great way to reach and connect with customers, prospects and other people who matter most to your business.

Similar to text message campaigns, you can set up a voice mail messaging system to send a customized voice mail greeting, invitation or announcement to clients and prospects who agree to receive voice mail invitations and promotions from your business.

You can send a one-time message thanking recipients for subscribing to your text message service and reminding them to check their text message for a special offer you just sent out. Or, you can send a monthly or weekly voice mail message with reminders about upcoming business events, time-limited offers or invitations to check your website for current news and specials.

Mobile Websites

Mobile websites from Herbst Marketing Fauquier VA

Mobile websites make it easy for customers to contact you fast with the click of a button

Mobile websites make it easy for your clients and prospects to contact you fast via their cell phone with the click of a button.

Dynamic QR codes are one of the easiest ways to create and manage a mobile website for your business you can print your custom QR code on your business cards, brochures, fliers, print ads, and even your car. People can then scan the QR Code and be taken instantly to:

    • Your website
    • A button they can click to call you
    • An email message form
    • A map to your business
    • Your Facebook or LinkedIn pages
    • A special landing page to sign up for your email newsletter or special offers
    • A coupon code
    • and much more.

Get Your Personal Demonstration of Mobile Marketing Systems

Want to know more? Call or email me today to request a personal demonstration. I will be happy to show you how automated text message systems, voice mail systems, and mobile websites can work for your business, and how easy and affordable they are to set up and manage.


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How Consumers Use Smartphones: What Every Local Business Owner Needs to Know and Understand

37 Ways to Make Money with QR Codes

Websites That Work: Success Tips for Local Business Owners

QR Codes: Local Business Case Examples and Success Tips

 

Herbst Marketing QR Code

Success Tips: QR Codes for Local Business Marketing

In my last post about QR Codes, we discussed the whys and hows of getting a QR Code to promote your local business to smart phone users. The power and appeal of QR Codes as a local business marketing tool is that they make it easy and enticing for your customers and prospects to learn about your business information in ways that are novel, unexpected, fun and engaging.

Success Tip #1: Give Your Customers and Prospects a Reason Why

You can motivate your customers and prospects to scan and view your QR codes by offering a reward when they do so. A recent study found that people are more likely to scan QR codes when they know they can access discounts and additional information about a product or service. The more valuable the information linked to your QR code, the more people will want to scan it.

Develop a clear call to action that lets people know “what’s in it for them” to scan your QR code.

  • What are you offering?
  • What will happen when they scan your code?
  • Where will the code take your customers?
  • What do you want customers and prospects to do once they reach your landing page?

Imagine yourself in your customers’ and prospects’ shoes. If you were looking at your QR code and invitation to view it, would the offer be irresistible? Would it compel you to grab your phone, download an app and scan the code to view your content?

If the novelty of your QR code doesn’t get you excited enough to scan it, it won’t excite your customers either.

Vancouver Opera Example

The Vancouver Opera brought patrons to the theater through
this intriguing QR code campaign.
QR codes scattered around the city linked to a YouTube video presentation on the historical legend behind the opera. The posters displaying the QR codes were intriguing enough to get people scanning. The video content was relevant and interesting to their target audience.

Take-Away Lesson: Make it worth your audience’s time to scan your code and reward them for their efforts.

QR Codes and Scavenger Hunts

QR codes can also be used for fun and rewarding scavenger hunts. Place a web form on your landing pages that invites your customers to sign up for clues. Include pieces of a coupon on each landing page with the last piece linked in a QR code at your storefront.

This image is an example of a scavenger hunt that Red Door Interactive ran at South by Southwest in 2010. Players looking for clues were registered to win a new laptop at the end of the game.

QR Codes and Customer Reviews

Google ran a Favorite Places campaign that gave establishments across the US a QR code decal linking to their business profile with location information and customer reviews.
You can follow in Google’s footsteps by generating your own QR code that links to your Yelp! reviews or Google map location. Place your QR code in your window so passersby can get all the information they need even when your shop is closed.

Next: QR Codes for Wineries

Stay tuned for our next article, when we will explore the ways that wineries are using QR codes to stimulate wine sales.