Do you have a social media marketing plan for 2012? Are you wondering if — and how — you should be using social media marketing to grow your business? These 20 questions will help you get started with your social media marketing plan for 2012: 1. Do you have – or do you plan to [...] Read more »
QR Codes for Local Businesses: The Smart Way to Reach Your Customers on Smart Phones

QR Codes — those funny looking black and white square images you are seeing more and more in newspaper and magazine ads — can be a powerful, low-cost marketing tool for local businesses in Northern Virginia — if you know how to use them to drive traffic to your business and motivate more people [...] Read more »
Social Media Marketing in Northern Virginia: How to Attract More Business Through Yahoo Groups
Is your business engaging in social media marketing in Northern Virginia? While many businesses are focusing their social media marketing efforts on Facebook, Twitter, and Linked-In, few businesses are aware of, or taking advantage of, the marketing opportunities available through local Yahoo Groups. What is a Yahoo Group? A Yahoo Group is a self-selected group of [...] Read more »
Web Video Marketing for Warrenton Windows Contractor
Herbst Marketing is creating a series of web videos as part of our ongoing internet marketing and search engine optimization work for Warrenton VA window replacement contractor Paul Henry’s Window Installation Service. We used the Sony Webbie HD camera to film this video in Paul Henry’s Culpeper, Virginia showroom. I was concerned that the video [...] Read more »
The Power of Video Marketing for Small Business: Don Campbell Interview
Small business owners: Did you know that simple web videos can propel your business to page 1 Google search results far more easily than any other form of online marketing? In fact, a short web video that educates your target market about what you do and the benefits you offer will give you a 50x [...] Read more »
Warrenton Website Design: Small Biz WordPress Review
More and more Warrenton and Fauquier Virginia small business owners are realizing that they need a robust online presence to compete effectively in today’s marketplace. As a Warrenton VA / Fauquier VA website development and internet marketing expert, I have helped many local small business owners create their online presence. Websites, Email, Blogs and Facebook: [...] Read more »
This Printer Wins More Business With Video Marketing
Are you a printer who is looking for better ways to keep your business going and growing? Then you’ll want to see how this printer wins more business with video marketing… Read more »
Marketing Checklist
Was your website designed with sales in mind? Is it doing a good job of marketing your business even while you sleep? This checklist will help you identify the strengths and weaknesses of your current website and marketing processes. It can be useful for discussing website development with a website designer and/or marketing strategies with [...] Read more »