Websites

Website Design and Optimization Service Northern Virginia

We work with small business owners who are serious about generating more sales and more revenue by leveraging the power of Facebook, Google and digital media to attract and keep a steady flow of clients and customers.

A small business website should be designed and optimized with your ideal client/customer in mind. It should be easy for them to find online, intuitive to navigate, and engaging.

If you want a website that drives more sales for your business,we can help you.


 

What Makes a Successful Website?

 

Successful websites that generate quality leads, prospects and sales all share certain features that are built into them from the start:

  • The business name and phone number are prominently displayed at the top of each website page.
  • It’s surprising how many small business websites don’t make their phone number immediately visible on every page. If you want more customers, make it easy for them to call you!

  • Mobile-friendly mobile-optimized design.
  • Most people today will use their mobile phones to find and view your business online.

    Can they view and navigate your website pages easily from a phone?

    Can they read your website text easily on their phones? Can they click to call or email you?

    If your website is outdated and hard to read or navigate from a small phone screen, we can help! We have website solutions for every budget.

  • Lead-Capture Form
  • Your single most valuable asset as a business owner is your list of customers and interested prospects. How are you building this list?

    Your website can (and should) help you build this valuable asset. It should have a built-in lead-capture form with an incentive offer for those who provide their name and email address. Depending on the nature of your business, successful lead-generating incentive offers include: free samples, free birthday meal, a one-time discount, a free consultation, an educational report or video. We can help you brainstorm and test lead-generating offers for your business, and set up the lead capture forms that will help you grow your business.

  • Authoritative Positioning
  • Your website can position your business at the top of your local marketplace if it is designed and maintained properly. Authority positioning is an ongoing process that does not happen overnight or even in a matter of weeks.

    Just as you must eat nutritious food daily to keep your body in peak operating condition, so too must your website be fed and maintained with a nourishing diet of optimized content that engages your readers and attracts more of your ideal customers.

    If you are focusing your time and energy on running your own business, chances are that you simply do not have the time, the desire or the know-how to manage your own website effectively in a way that will position yourself as a leading authority in your local marketplace. That’s where we can help.

    Our authority-building marketing services include:

    1. Website content development and optimization (on-site and off-site)
    2. Online reputation marketing and online reviews management
    3. Video production, video optimization and video marketing
    4. Google My Business page setup and management
    5. Online directory listings,
    6. Facebook, LinkedIn, YouTube, Pinterest and other social media account setup and management,
    7. Portfolio pages (for artists, builders, designers)
    8. Paid online advertising (Facebook and Google AdWords

    Thinking of Building Your Website Yourself?

    Building a website that works for your bsusiness is not as easy as you might be led to believe by the advertisements you hear on the radio and TV.

    If a builder handed you the tools to build a house (hammer, saw, nails and a house plan) … does that mean you have the skill and know-how to build your own house and have it pass inspection?

    Have you ever attempted to fix a plumbing problem in your home .. only to make it worse … and more expensive to fix?

    Your website is your business’ online home. Smart business owners focus their time on what they do best — and hire website experts to design and manage their websites for them. The investment will more than pay for itself with by attracting better quality leads and prospects who will buy from you and refer others to you as well.

    If You Are Disappointed and Frustrated with Your Current Website, We Can Help

    Many of our clients are small businesses whose first websites were built using Godaddy and other low-cost DIY website builders. If you are no longer satisfied with how your home-made website is representing your business, we can update it and give your business the professional appearance that will wow your customers and prospects and generate more high-quality leads and repeat business for you.

    Here at Herbst Marketing, we know how to:

    • get your business found online;
    • communicate your unique value quickly and engagingly to website visitors;
    • convert website visitors to warm leads and prospects;
    • set up and implement systems that will enable you to follow up with leads and develop a trusting relationship that will generate more sales and more profits for your business.

    When you work with us, you get:

    • website design expertise
    • copywriting expertise
    • local search engine optimization expertise
    • social media marketing expertise

    that will help your business grow, while saving you money, time and energy.

    Want to Discuss Your Website Project?

     

    Click Here to Schedule a Time to Chat