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What Makes a Small Business Website Effective?

When it comes to marketing small businesses online, Don Campbell is my “go to guy” for authoritative advice.

I stumbled across Don several years ago when I was trying to figure out how to build a website for my own Warrenton, Virginia yoga studio. Don was immensely helpful and tremendously patient in guiding me through the entire process of building a website that worked the way it should. Thanks to Don, I succeeded in building a simple website that generated lots of new leads and inquiries for my yoga classes.

WordPress Website and Local SEO ExpertOver the past several years, Don has developed a national reputation as a leading expert on WordPress websites and small business internet marketing. I am honored to be one of Don’s “Expand2Web” expert consultants. That means I have been personally trained by Don in how to design affordable WordPress websites for small business owners so they can market their products and services more effectively by leveraging the power of the internet.

Seven Habits of Highly Effective Websites

Don recently had his article, Seven Habits of Highly Effective Websites, featured in the Search Engine People blog.

Don says that successful websites share these elements:

  1. Simple Design and Navigation
  2. Owner’s Picture on the About Us Page
  3. A Clear and Prominent Call to Action
  4. Unique Content, Updated Regularly
  5. Syndicated Content
  6. Measurable Results Using Google Analytics
  7. Mobile-Friendly Design

When I work with small business clients, I apply the same principles I learned from Don to their website design and development. When you choose Herbst Marketing for your small business website design and development needs, you get the added benefit of knowing that you are working with an Expand2Web expert using Don’s methodologies for your success.

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