It has been said that every person who becomes a fan of a local business Facebook page is connected to an average of 130 additional Facebook friends. Therefore, growing your business’ Facebook fan base can greatly expand your visibility and raise awareness of your products and services to a larger circle of potential prospects.
For example, the 635 fans of Warrenton Favorites have a combined total of 167,045 Facebook friends. Thus, any information posted on the Warrenton Favorites Facebook page could, potentially, be seen and noticed by 167,045 friends of our Facebook fans.
Plumbing Company Facebook Marketing Case Example
Recognizing the marketing value of each Facebook fan, Appleton Campbell, Inc. initiated a campaign in June, 2012 designed to virally grow their Facebook fan base. Prior to launching the campaign, the company marketing department had noticed that they generated the most engagement (comments and likes) on their Facebook page when they posted information about community activities they sponsored and supported — especially activities related to local sports leagues, school clubs and nonprofit organizations.
A company employee needed to raise $3,000 to finance his daughter’s travel and lodging expenses for a Fastpitch Softball World Series Tournament, which presented a perfect opportunity to help a talented local athlete attain her dream while promoting the company at the same time.
Appleton Campbell launched a Facebook campaign offering to donate $1.00 to their employee’s daughter’s fundraising effort for every new person who liked the Appleton Campbell Facebook page. As part of the campaign, the company’s marketing department also provided a WordPress Website with PayPal donate button to their employee, so that individuals could contribute additional money to the fundraising campaign as well.
Less than two weeks into the campaign, the company had increased the number of Facebook fans nearly 50%, from 140 fans when they started the campaign on June 15 to 208 fans as of June 26, 2012.
How Can You Apply This Viral Marketing Strategy To Your Business?
Look for opportunities within your community where you can sponsor and showcase worthy organizations and causes. Offer to partner up with these organizations or causes for a win-win Facebook promotion where new fans of your Facebook page know they are simultaneously helping to raise money or otherwise support a good cause.
Herbst Marketing helps small businesses in Northern Virginia and elsewhere grow their business by expanding their web presence. We design and develop affordable, customized WordPress websites, provide web copywriting services, and social media marketing consulting services. For more information, call (540) 937-7234 or email us here.
Google’s release of Google+ Local on Wednesday, May 30, has raised many questions about what the change means for Northern Virginia business owners, and what – if anything – they need to be doing now to respond to Google’s local search update.
Google+ Local SEO News
Here are answers to a few frequently-asked Google+ questions:
What Does the New Google+ Release Mean for My Business?
Google+ Local will allow you to manage your Google local business listing in a more meaningful way, according to Google.
Does This Mean More Work For Me?
Herbst Marketing clients can rest assured that we will be taking care of your Google Places pages and Google+ listings. If you are managing your Google web presence yourself, then you will need to manage your Google+ Local page through your Google Places account and login. If you have not done so already, you should create a Google+ Business page as soon as possible, because Google says it will be releasing a way to connect the Google+ Local listing with your Google Places listing soon.
What Will Happen to Reviews on my Google Places Page?
Any existing reviews on your Google Places page will be migrated over to your Google+ Loacl page. The reviews will no longer be identified by reviewer name, but will simply be attributed to “A Google User” until the owners of the reviews verify their old reviews. Google says it will be asking Google account holders (those with gmail accounts who have submitted reviews) to verify their old reviews.
Will I Lose the Photos That Were On My Google Places Page?
Any photos you had on your Google Places page will also be published on your Google+ Local page.
Does This Change How Potential Customers Find Me in Google?
Your potential customers will be able to search for your business as usual, and their experience will remain consistent whether they are searching in Google or on Google+, Google Maps, or through mobile apps.
What Else Do I Need to Know About Google+ Local?
- Google+ is Google’s response to Facebook, and Google’s initiative to add a more social dimension to Google business listings and search results.
- Your Google+ Local page will feature photos, a Review Button, and allow you to add people to various “circles” according to your relationship with them (Friends, Family, Acquaintances, Clients, etc.)
- Business owners who believe in promoting their business through social media are advised to let their social contacts know they are now on Google+ and invite family, friends, clients, and acquaintances to follow you on your Google+ Page.
- Google+ Local increases the “weight” of social recommendations in local search results. When potential customers search for local businesses while they are logged into a gmail account or other Google account, the search results they see will show local businesses that have been recommended by that potential customer’s friends and other members of their social network.
- Since Google local search results will be more heavily influenced by reviews and social recommendations, it is recommended that business owners develop and implement a system designed to encourage customers to review them on Google+.
- Google+ pages have a new “Local” tab to make it easier for potential customers to find businesses like yours from their Google+ accounts.
Want to Know More?
This article from Search Engine Land provides more information of interest to local business owners.
You can find out where your business is currently listed online (and get valuable information on where you should be listed online) by visiting GetListed.org and typing in your business name and zip code.
For affordable assistance in increasing your company’s web presence and improving your local search results, call Herbst Marketing today: (540) 937-7234.