Harper found me online while searching for a Google expert and digital marketing professional who could help her get her business information to rank higher in Google for the search phrase Towson MD Counseling.
Harper did not have a website while all other Towson MD licensed professional counselors did have their own dedicated websites. I explained to Harper that it would be virtually impossible for her to rank in search results without a website.
If you or someone you know needs a new, simple website to enhance your professional presence, give me a call at (540) 729-4076 or CLICK HERE to schedule a chat to discuss your requirements. I would be happy to help!
Prime Time Limousine’s group Brewery Tours are a fun and affordable way for a group of friends or colleagues to safely experience Fauquier County, Virginia’s up and coming local craft breweries and sample the wide variety of ales and brews that they have to offer.
Prime Time Limousine currently offers tours of four local craft breweries:
Looking for a WordPress Website Designer in Warrenton, Virginia who can help your business get page one Google search results and more online visibility and exposure?
Herbst Marketing has designed custom WordPress websites for dozens of businesses serving Warrenton, Virginia, Fauquier County, and surrounding Northern Virginia communities.
Every business needs a professionally-designed mobile-friendly website that has been optimized for local search to compete effectively and get the visibility and exposure that Google provides.
Stop losing out on business that could easily be yours.
Today’s consumers expect to find your business on Google and the internet.
We help local businesses attract and keep more customers with professional responsive website designs that are also search engine optimized. Our Local SEO services ensure that your new website will be found online for your company name and other top keywords and keyword phrases.
Your optimized website will help you attract more business easily, and give your business a competitive advantage in today’s marketplace.
If you own a yoga, gym, or fitness studio — or if you are a personal trainer — and are looking for ways to attract and keep more clients for your yoga / fitness classes/services, I believe you’ll be interested in seeing how this Facebook ad campaign generated more than 170 leads and nearly $14,000 in additional new revenue in just two weeks for a local family-owned yoga studio.
As you can see from the video below, the owners of this Haymarket, Virginia yoga studio were thrilled with the number of new clients they brought into their studio from their first-ever Facebook ad campaign.
To put the results of this ad campaign in perspective:
Transform Power Yoga had been spending more than $1,000 per print ad in a local community magazine — that was bringing in only 1-2 new clients per month (at best).
Why Advertise on Facebook?
Facebook is one of the most affordable and effective advertising channels available to small businesses today.
There are more than 174 million active Facebook and Instagram users in the United States alone, and you can target your ads to reach the most relevant segment of this population — at a fraction of what it typically costs to advertise in your local newspaper, magazine, billboards, radio or Google.
Through Facebook’s power editor, we can see that there are currently 27 million people ages 18 – 65+ with an interest in yoga who live in the United States.
The more money you budget for ad spend, the more people you can reach. For this campaign, we determined that we could reach an estimated 1,800 – 4,800 people per day with a $20 daily ad budget.
How to Set Up Your Facebook Advertising Campaign
Step 1: Identify your target audience of Facebook users
For Transform Power Yoga, we wanted to keep costs down by showing our ad only to a local audience of women living within 10 miles of the studio who had an interest in yoga and fitness. We selected women only for this first campaign because women tend to be the most responsive to these kinds of ads.
Step 2: Decide on an Irresistible Offer
An irresistible “no brainer” offer targeted to the people you most want to attract into your business is the single most important factor in your ad’s success.
Many business owners resist this essential step. They are afraid to offer steep discounts — or freebies — because they think it will lower their perceived value and people will take advantage of them.
This is faulty thinking.
The important thing to keep in mind here is that if you aren’t bringing people through your doors so they can experience your yoga classes (or fitness training) you will never get the opportunity to enroll them as long-term clients.
That’s why we always recommend free trials or a minimum 50% discount offer when advertising on Facebook, as these are the kinds of offers that attract attention and generate leads that you can convert into long-term paying clients.
Step 3: Create an eye-catching ad image
If possible, get a professional quality action photo of a class in session, the studio itself or an instructor for your ad. In this case, we took a photo of one of the studio instructors (see image at the top of this page).
Step 4: Write and upload the ad copy
Once the ad image is uploaded into your Facebook ads manager, you need to write and upload the ad copy.
Step 5: Design the landing page
Once you’ve attracted the attention of your Facebook audience with your eye-catching ad, you need to have a special one-page website — called a “landing page” — set up to capture the contact information and repeat your special offer.
You never want to send people from your ad to your website because websites are not designed to convert visitors to leads right away.
You also want to make sure the phone number on the landing page is a special call tracking phone number (not your regular in-house phone number) — so you have a clear way to track the number of calls generated by your ad campaign. How to set up a call tracking phone number is outside the scope of this article. If you would like more information on how to do this, let me know and I will explain further.
Landing pages are designed with one goal in mind: To get the prospect to provide their contact information in exchange for the special offer you’ll be sending them.
Step 6: Design the Thank You Page
The Thank You Page is where your prospect gets the coupon code, downloadable coupon, or other instructions on how to redeem their special offer.
It’s also an opportunity to make an additional offer in exchange for prompt action. If we were to do this again, we would offer leads a free Transform Power Yoga t-shirt in they called immediately to schedule their first class. This would give each lead a reason / motivation to pick up the phone and call the studio right away … and offers the studio another advertising channel by giving their own prospects a branded t-shirt that can help spread the word and increase visibility in the local community.
Step 7: Set Up Automated Text Message and Email Confirmation Notifications
We connected the landing page opt-in form (the form used to collect the person’s name, email address, phone number, etc.) to the studio’s Constant Contact email account, so that all leads’ contact information would be automatically entered into the Constant Contact database.
The value of this step is that it helps the studio build its own list of prospects to whom they can continue to market indefinitely, without incurring additional advertising costs.
Building up your email list is a valuable asset that can increase the overall value of your business if and when you decide to sell it in the future, as well.
Step 8: Write and Schedule a Series of Automated Follow Up Text Messages and Email Messages for People Who Sign Up for the Special Offer.
Constant Contact and other email service providers offer “autoresponder” features that allow you to prewrite and preschedule a series of promotional messages that can be sent out at specified intervals after someone has been added to your email list.
In this case, we wrote a series of emails that went out daily for several days after the lead was added to the Constant Contact database, reminding them to visit the studio’s website and enroll in their 7-day free trial before it expired.
Step 9: Set the ad budget
One of the many advantages of advertising on Facebook is that you are in total control of your ad budget.
You can increase your ad spend or decrease it according to your goals, and even pause the ad completely if you start getting more leads than you can handle.
We set an ad budget of $20 per day for two weeks and generated plenty of quality leads for the ad spend.
Step 10: Activate the Campaign and Monitor Performance
Once all the above steps are completed, you are ready to “go live” with your ad.
We saw leads coming in within 24 hours of launching this campaign.
Altogether, in just two weeks, we generated:
More than 500 clicks from the ad to the landing page
More than 170 leads (people who provided their contact information to get the 7-day free trial deal.)
38 first-time students
9 sign-ups for an introductory month of classes
Transform Power Yoga expects to generate nearly $14,000 in additional revenue just by enrolling the 9 people who signed up for the introductory month into ongoing monthly classes for a year. With a 96% retention rate for all students, it is highly likely they will attain this goal.
The actual revenue boost is expected to be much higher from this campaign alone, as additional free trial subscribers come into the studio, try the classes and enroll in the ongoing monthly plan.
And the studio will continue reaching those who did not come in via ongoing email messages to stay top of mind. Experience proves that email marketing is effective at bringing more customers and clients into any business.
Lessons Learned From This Campaign
It is vitally important that you call each new lead ASAP once you are notified that they have signed up for your special offer.
People are busy with work and family.
They get distracted and can easily forget to follow through to redeem your special offer — despite their best intentions.
We had to be persistent in calling and following up to maximize the results for this campaign. This took more time than we anticipated — so we advise that you prepare in advance.
We recommend you have a dedicated staff member ready to call and follow up with leads from your Facebook campaign. If you don’t have this resource in place in advance, you will definitely lose out on the opportunity to turn your leads into happy long-term paying clients.
Would You Like Expert Help in Setting Up Your Own Facebook Ad Campaign?
This article provides the highlights of setting up effective Facebook ad campaigns, but by no means covers all the steps or elements involved. It’s not easy or simple to set up a Facebook campaign that works as well as this one did.
If you would like to get more “clients on demand” and are interested in setting up a trial Facebook campaign of your own:
Sperryville, Virginia felt artist Dabney Kirchman is attracting more customers and selling more of her art since Herbst Marketing launched her new website in March, 2017.
Just a couple of months after launching Dabney’s new website, she emailed us with this message:
Just sold my first piece because someone had seen it on the website. Not only that, she came in and bought another piece that was not on the website. Yipppeee!!!
DabneyKirchmanArtfelt.com showcases Dabney’s beautiful felt artwork, including wall art, hats and flat squares made of felt. The new website also features an eye-catching time-lapse video showing Dabney creating a work of art in felt, as well as care instructions for felt art and portfolio pages of her framed pieces, hats and felt flat squares.
The Unitarian Universalists of the Blue Ridge is an inclusive, accepting and caring community that welcomes all to worship. Sunday Services are held at 10:30 AM every Sunday morning at the Hearthstone School at 11576 Lee Highway in Sperryville, Virginia.
For more information about the Unitarian Universalists of the Blue Ridge, call (540) 227-3037 or visit their Facebook page at: Facebook.com/UUBridge.
Herbst Marketing has completed a website makeover for Blaser Physical Therapy, an outpatient Physical Therapy clinic located at 40 North Hill Drive in Warrenton, Virginia, and independently owned and operated by Kendal B. Blaser, PT since 1996.
The new website features a wide range of patient stories from patients who have fully recovered from debilitating injuries and surgeries, thanks to the professional care and guidance they received from Blaser’s experienced team of physical therapists.
At Blaser Physical Therapy, patient treatments always include hands-on manual procedures along with patient education, functional training exercise, and modalities for symptom relief. Blaser’s therapists communicate directly with the referring physicians, trainers, and coaches to maximize patient success.
Is It Time to Update Your Website?
How long has it been since you updated your website?
Does your website look good whether it’s viewed on computers, phones or tablets?
Are you proud of the way it showcases your services and products?
If you need a new website, or need an existing website freshened up with a new look and feel, we can help. If your needs are simple and straightforward, we can have you up and running with a brand new professional website in as little as a week.
Herbst Marketing has completed a new promotional video for Dr. Greg Nash, owner of the Competitive Edge Clinic in Gainesville, Virginia. The video features Dr. Nash as well as several of his clients’ personal stories of how he has helped them maintain their competitive edge before and during athletic competitions.
The Competitive Edge Clinic provides on-site medical and health care for competitive gymnasts, golfers and athletic training facilities. Dr. Nash’s mission is to provide serious athletes with a competitive advantage by helping them to stay healthy, educate them on how to prevent injuries, and treating injuries that occur during training or athletic competitions.
The Competitive Edge Clinic services athletes and athletic training facilities throughout Northern Virginia, and is available to travel to areas outside Northern Virginia on a case by case basis.
Is your business taking advantage of Yahoo Groups to promote your business in Northern Virginia?
While many businesses are focusing their social media marketing efforts on Facebook, Twitter, and Linked-In, Yahoo Groups offer a marketing opportunity you should not overlook.
What is a Yahoo Group?
A Yahoo Group is a self-selected group of people who share a common interest. Yahoo group membership is free and open to anyone who has a Yahoo account, registers for membership and is approved by the group moderator.
The Fauquier County Yahoo Group is an active forum of 976 members who regularly post and share information about local community news, activities, events and resources. The Fauquier County Yahoo Group members frequently ask each other for recommendations to reputable local businesses that other members know, like and trust.
I monitor the Fauquier County Yahoo Group message posts and respond on behalf of my clients whenever I see people looking for the products or services my clients sell.
Recently, a local resident posed this question on the Fauquier County Yahoo Groups:
“I am looking for roofer recommendations: Who to get a quote from and who to stay away from.”
As you can see below, Paul Henry’s Windows benefited from the endorsements and recommendations he received from members of this group:
Yahoo group roofer recommendations
Online Word of Mouth Recommendations
We all know that people prefer to do business with businesses they already know, like and trust. Nearly every day, Yahoo Group members ask each other for word-of-mouth referrals to trusted and reputable local businesses. Alert business owners or employees can join in these conversations and attract more customers with thoughtful responses.
You can probably find other Yahoo Groups serving residents of your own town or local area that work the same way. It’s easy to join a Yahoo Group and get on the mailing list for real-time message alerts, or daily summaries of messages posted.
Herbst Marketing has produced a new marketing video for The Pond Doctor, an award-winning certified aquascape contractor offering pond installation, pond maintenance and pond repair services to home owners and commercial properties throughout the Northern Virginia area.
Whether you are looking to beautify your home or workplace with a new pond or water feature, or need help repairing or maintaining an existing pond, fountain or waterfall, The Pond Doctor’s experienced crews can help with all your water feature needs.
Visit ThePondDoctor.com to see examples of The Pond Doctor’s natural looking ponds, fountains and waterfalls.
The Pond Doctor can be reached at (540) 272-6866 to request an estimate for your new water feature, maintenance or repair work.