Calculate the Value of a Lifetime Customer
and The Business They Can Refer To You
When you know the true value of a single customer over their customer lifespan, as well as the value of referral business they can send your way, you can make better informed choices of how to invest your money to acquire a customer and encourage their lifetime loyalty to your business.
Enter the average value of one of your products or services in the form below and other relevant numbers to calculate the amount of money a single customer can generate for your business over their lifespan — and, conversely, the cost of losing a single customer due to poor customer service or other factors.