Facebook has launched a new search site (facebook.com/services) that makes it easy for prospective customers to find top-rated local professional services companies and decide who they want to hire for a wide range of services.
Auto repair services, dog groomers, hair salons, cleaning services, remodeling companies, photographers, plumbers and other services professionals should familiarize themselves with this new Facebook feature and start encouraging their best customers to review them on Facebook to achieve competitive rankings in the new Facebook professional services site.
What Does a Facebook Professional Services Search Look Like?
On the Facebook Professional Services page, you can type your exact query into two search boxes (one for business type and one for location), or you can browse through categories such as Automotive, Home Improvement, Financial Services, Medical & Health, and more.
More than 80 types of businesses are listed at the bottom of the page … but you can find many other business categories by typing in a business category into the search box. The Professional Services page automatically provides you with results for the town or city you are in, but you can specify a different town or city as well.
The search results display information found in the companies’ Facebook business pages, including the business’ name, phone number, hours of operation, street address, star rating, and even reviews. The top of the search results page also includes a background photo of the searched city.
Here are a few search results we found for various service providers in the Northern Virginia area:
How Will Facebook Professional Services Search Affect Your Service Business?
As a service provider, you will want to do what you can to leverage Facebook’s Professional Services site to get found by — and attract — potential customers in your local community. It creates yet another place where you can increase and benefit from online visibility.
We recommend that you take a look at your company’s Facebook business page and make sure that all your key business information has been added to your page. If you have not yet verified your Facebook page, be sure to do that too.
Make sure you have a process in place to ask your customers to rate your business and leave reviews on Facebook. The more happy customers you can get to share their positive experiences with your company on Facebook, the greater your chances of attracting more leads and customers with the new Facebook professional services search capability.
Here is a complete list of professional service companies that will be showcased on the new Facebook services site:
Arts & Marketing
Broadcasting & media production
Car parts & accessories
Car wash & detailing
Internet service provider
Decking & patios
Mattresses & bedding
Bands & musicians
Sewing & Seamstress
Medical & Health
Alternative & Holistic Health
Counseling & mental health
Pregnancy & childbirth service
Spa, beauty & personal care
Cosmetics & beauty supplier
Tattoos & piercing