Lucy Nichols, a Certified Family Mediator based in Oakton, Virginia, says she was “failing at marketing” until she hired Herbst Marketing to help her reach and attract her ideal clientele online.
“I had hired somebody to do a website, but I didn’t realize that my website was not visible to anyone. I just figured the phone would start ringing!” Lucy says.
“I had work coming in from cases referred to me by the Fairfax County Juvenile and Domestic Relations Court, but nothing coming in from my own marketing,” Lucy says.
“When the pandemic hit and my court referrals started to dry up, I realized I needed to do something to keep my business alive, so I did something that was counterintuitive — I pulled money out of my savings and hired Yvonne. Best decision ever!”
“What I had not made time to do was marketing. I am not a self promoter. I don’t like to talk about myself. I don’t like marketing! But reaching the public and the people you want to work with is an essential piece. It needs to be built into your budget. And when I made that investment, I got more than I hoped for.”
It’s a common mistake that business owners make: Building a website without a plan to help people find you online.
If you or someone you know wants to get their calendar filled with more paying customers and clients, Herbst Marketing can help. Find out what’s working best today: Contact us to schedule a free strategy call.