Sometimes I’m a little slow. I’ve been spending so much time posting and marketing on Facebook that I haven’t paid too much attention to LinkedIn as a marketing tool.
But after realizing how many 2nd and 3rd degree connections I can reach using LinkedIn, I’m going to make a point of using my LinkedIn account more effectively to promote my website development, email marketing, web video and social media marketing services.
According to my LinkedIn profile, my 97 direct connections can help me reach as many as 1,442,000 users. (See illustration to the right.) If I can turn just 100 of these connections into happy clients for my website and internet marketing services, I will be a very happy camper!
In case you don’t already know:
- LinkedIn currently has 94 million users. 44 million of these are located in the United States.
- The number of monthly visits to LinkedIn has doubled over the past year.
- LinkedIn users are affluent: 60% have household incomes above $60,000; and 38% have household incomes above $100,000.
If you would like to reach more affluent prospects for your products and services, you will do well to learn how to use and leverate LinkedIn as a marketing tool.
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