Have you noticed how almost everyone these days is browsing the web, texting friends, or reading text messages on an iPhone, Android, Samsung Galaxy or similar smartphone?
One fifth of Americans access the internet using their mobile phones each day, according to the Pew Research Center. That’s why more and more businesses are recognizing the need to have a mobile-friendly website that their best prospects and customers can view and navigate easily from their mobile phones.
What Makes a Mobile Website Different From a Standard Website?
The picture below illustrates how a mobile-optimized website looks on a small smartphone screen.
Non-Mobile-Optimized Website (left) vs. Mobile-Optimized Website (right)
Today, when a mobile-phone user views Law Office of Marie Washington from their phone, they are automatically shown the mobile-optimized version of the website which features:
- Click to Call Button
- Click for Directions Button
- Easy-to-Read Navigation Menu
- Text That is Easy to Read on a Small Phone Screen
In today’s “fast action” world, customers and clients appreciate websites that let them place a phone call or find directions with the simple click of a button, instead of having to pinch and squeeze the text on their smartphone screens to be able to view and read the content. The pictures below further illustrate how hard it is to view and read standard websites on mobile phones.
Benefits Of Mobile Websites
- Better User Experience
- Improved Branding
- Improved Communication
- Improved Search Rankings
- Social Media Benefits
- Connect With Tablet Users
- Mobile Users Are Ready To Buy Now
- Mobile SEO Boosts Sales
Mobile-optimized websites significantly improve user experience and satisfaction, and make a positive impression when it counts.
A mobile website immediately helps you stand out from your competition, and makes a positive impression on your website visitors.
Mobile-friendly websites let you engage users with mobile-specific features such as click-to-call, and click for directions. Plus, if you’re a local business, mobile can be even more important as many visitors will find your site through location-aware geo technology. That’s the software that connects users to your website when they’re in your immediate geographic proximity.
A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo. It also gives you the ability for listing in a growing number of mobile and local directories.
Social activities account for 91% of mobile internet access, in contrast to 79% on desktops. More than 30% of Facebook usage comes from mobile phones. Up to 50% of Twitter usage is from mobile phones.
The average tablet user spends nearly 14 hours per week using their iPad or Tablet. Tablet usage is growing.
When people search for local businesses on their mobile phones, they are usually eager to buy now. In the U.S., approximately 10% of all online shopping revenue is from mobile devices.
Mobile SEO (Search Engine Optimization) accounts for 30% of smartphone shopping-related page views. If your online business is highly optimized for mobile SEO, your sales will increase. A mobile specific SEO strategy can be developed to target keywords specific to Smartphone audiences.
Want A Mobile Website for Your Business?
Herbst Marketing offers affordable mobile website packages for local small businesses. Call (540) 729-4076 today to find out more about mobile websites for your business and how a mobile website can improve your sales and profits.