Can a social media marketing plan help your business grow?
Small businesses that engage in social media marketing can reap significant rewards over time. When approached in a systematic and disciplined manner, social media marketing can:
- Help you reach a wider audience than you can reach in-person at Chamber of Commerce and other business networking events.
- Grab attention and arouse curiosity about your products and services.
- Put you in control of your company’s messaging and branding.
- Educate your ideal clients/customers about your products and services through articles, pictures, and videos.
- Establish and reinforce your position as a knowledgeable expert in your market niche or local marketplace.
- Generate more calls to your business.
- Create relationships that lead to more sales.
Social Media Marketing Checklist
The Whole Brain Group’s social media marketing checklist and infographic provides a helpful and comprehensive visual guide for planning your social media marketing activities. Companies that do not have the in-house resources to plan and execute a comprehensive social media campaign can expect to pay $2,000 – $7,500 per month for an experienced social media marketing firm to professionally manage your entire social media marketing campaign. You can also assign the tasks to a knowledgeable employee or contact Herbst Marketing to request a quote for social media marketing services at more affordable rates.
Social Media Marketing Checklist Courtesy of The Whole Brain Group
Recommended Blogging Activities
- Write and publish at least one original well-written blog article or video each week.
- Syndicate/repost links to your blog post to each of your social media profiles/pages.
Blogging, combined with social media marketing, has paid off for Expert Kitchen Designs by generating more high-quality leads and sales for kitchen design services.
Recommended Twitter Activities
- Follow 10 new people each week
- Re-tweet 2 interesting tweets per day
- Send at least 3 tweets daily
Recommended LinkedIn Activities
- Update Company Profile and Status
- Connect with 3-5 new people each week
- Follow 3 new companies each week
- Ask for 1-2 recommendations each week
Recommended Google+ Activities
- Share content at least twice a day to your Personal Google+ Profile and your Google+ Business page
- Add 5 new people to your Google+ Circles each week
- Offer a Google+ Hangout session for a topic in your industry (Click Here for a Google Hangout example)
Recommended Pinterest Activities
- Add one new board containing at least 6 new pins (pictures) each week to your Pinterest page, with links back to your website/blog for each photo posted.
- Be sure to use relevant keywords and descriptions for each new pin you publish.
- Follow 5 new interesting and inspiring pin boards each week from users in fields related to your business.
Recommended YouTube Activities
- Find and share three new videos each week to your Facebook, Google+ and Twitter pages.
- Subscribe to 3 new channels in your industry each week.
- Post video replies to relevant videos in your industry each week.
- Plan and create one new video each week to showcase an area of your business.
Small Business Social Media Marketing Examples
Mommy Zen Video Blog
Twitter.com/mommy_zen
Expert Kitchen Designs Blog
Georjeans Dog Grooming
Herbst Marketing Blog
Girls Stand Strong Blog
Eileen Lonergan WordPress Blog
Expand2Web Online Marketing Blog
Sullivan Roof Cleaning YouTube Channel