Facebook has launched a new search site (facebook.com/services) that makes it easy for prospective customers to find top-rated local professional services companies and decide who they want to hire for a wide range of services.
Auto repair services, dog groomers, hair salons, cleaning services, remodeling companies, photographers, plumbers and other services professionals should familiarize themselves with this new Facebook feature and start encouraging their best customers to review them on Facebook to achieve competitive rankings in the new Facebook professional services site.
What Does a Facebook Professional Services Search Look Like?
On the Facebook Professional Services page, you can type your exact query into two search boxes (one for business type and one for location), or you can browse through categories such as Automotive, Home Improvement, Financial Services, Medical & Health, and more.
More than 80 types of businesses are listed at the bottom of the page … but you can find many other business categories by typing in a business category into the search box. The Professional Services page automatically provides you with results for the town or city you are in, but you can specify a different town or city as well.
The search results display information found in the companies’ Facebook business pages, including the business’ name, phone number, hours of operation, street address, star rating, and even reviews. The top of the search results page also includes a background photo of the searched city.
Here are a few search results we found for various service providers in the Northern Virginia area:
How Will Facebook Professional Services Search Affect Your Service Business?
As a service provider, you will want to do what you can to leverage Facebook’s Professional Services site to get found by — and attract — potential customers in your local community. It creates yet another place where you can increase and benefit from online visibility.
We recommend that you take a look at your company’s Facebook business page and make sure that all your key business information has been added to your page. If you have not yet verified your Facebook page, be sure to do that too.
Make sure you have a process in place to ask your customers to rate your business and leave reviews on Facebook. The more happy customers you can get to share their positive experiences with your company on Facebook, the greater your chances of attracting more leads and customers with the new Facebook professional services search capability.
Here is a complete list of professional service companies that will be showcased on the new Facebook services site:
Arts & Marketing
Broadcasting & media production
Car parts & accessories
Car wash & detailing
Internet service provider
Decking & patios
Mattresses & bedding
Bands & musicians
Sewing & Seamstress
Medical & Health
Alternative & Holistic Health
Counseling & mental health
Pregnancy & childbirth service
Spa, beauty & personal care
Cosmetics & beauty supplier
Tattoos & piercing
Do you own a local business serving a local clientele? (i.e., most of your customers live within 20 miles of your business location).
Do you know how to leverage the internet and social media to reach more people who want and need your products or services?
The Three Most Important Things for Local Business Marketing Online
It has been said that every person who becomes a fan of a local business Facebook page is connected to an average of 130 additional Facebook friends. Therefore, growing your business’ Facebook fan base can greatly expand your visibility and raise awareness of your products and services to a larger circle of potential prospects.
For example, the 635 fans of Warrenton Favorites have a combined total of 167,045 Facebook friends. Thus, any information posted on the Warrenton Favorites Facebook page could, potentially, be seen and noticed by 167,045 friends of our Facebook fans.
Plumbing Company Facebook Marketing Case Example
Recognizing the marketing value of each Facebook fan, Appleton Campbell, Inc. initiated a campaign in June, 2012 designed to virally grow their Facebook fan base. Prior to launching the campaign, the company marketing department had noticed that they generated the most engagement (comments and likes) on their Facebook page when they posted information about community activities they sponsored and supported — especially activities related to local sports leagues, school clubs and nonprofit organizations.
A company employee needed to raise $3,000 to finance his daughter’s travel and lodging expenses for a Fastpitch Softball World Series Tournament, which presented a perfect opportunity to help a talented local athlete attain her dream while promoting the company at the same time.
Appleton Campbell launched a Facebook campaign offering to donate $1.00 to their employee’s daughter’s fundraising effort for every new person who liked the Appleton Campbell Facebook page. As part of the campaign, the company’s marketing department also provided a WordPress Website with PayPal donate button to their employee, so that individuals could contribute additional money to the fundraising campaign as well.
Less than two weeks into the campaign, the company had increased the number of Facebook fans nearly 50%, from 140 fans when they started the campaign on June 15 to 208 fans as of June 26, 2012.
How Can You Apply This Viral Marketing Strategy To Your Business?
Look for opportunities within your community where you can sponsor and showcase worthy organizations and causes. Offer to partner up with these organizations or causes for a win-win Facebook promotion where new fans of your Facebook page know they are simultaneously helping to raise money or otherwise support a good cause.
Herbst Marketing helps small businesses in Northern Virginia and elsewhere grow their business by expanding their web presence. We design and develop affordable, customized WordPress websites, provide web copywriting services, and social media marketing consulting services. For more information, call (540) 937-7234 or email us here.
More and more Warrenton and Fauquier Virginia small business owners are realizing that they need a robust online presence to compete effectively in today’s marketplace.
As a Warrenton VA / Fauquier VA website development and internet marketing expert, I have helped many local small business owners create their online presence.
Websites, Email, Blogs and Facebook: The Four Essential Marketing Tools
I always advise the business owners I work with that they need to have and maintain a website, an email newsletter, a blog and a Facebook page to compete effectively in today’s marketplace
Mobile Marketing: The Next Big Thing
This year, mobile marketing looks to be “the next big thing.” As more and more consumers use their cell phones to locate and research local businesses, more and more business owners are realizing that they need to create and manage a mobile internet presence as well.
WordPress Small Biz Theme: The Single Best All-in-One Small Business Internet Marketing Tool
So, what is the best all-in-one small business internet marketing tool?
Few small business owners I’ve met have the time, the know-how, the desire or the budget to design, create and manage their online presence. At the same time, they realize that it has to be done, and are confused about how and where to start.
I personally use and recommend the Small Biz WordPress Theme from Expand2Web for creating and managing your online business presence. There are many “premium” wordpress themes that you can buy today; but this one is specifically designed for small business needs.
It streamlines the website development process, and has built-in features that can increase and maintain your business’ search engine rankings.
This Small Business WordPress Theme also makes it easy to maintain and edit your website content. If you know how to create and edit documents in Microsoft Word, you can create and edit your WordPress website.
Fresh, Engaging, Relevant Content is Essential to Your Business Success
Creating fresh, relevant, and engaging content on a regular schedule, then distributing that content in various forms throughout the internet, is a “must-do” business-building strategy.
Just as our bodies need to be replenished daily with nutritious food, fresh water and sunshine to maintain our health, your business also needs to be nourished through throughtfully-developed online content that attracts and engages your best customers and prospects.
The Expand2Web SmallBiz WordPress Theme simplifies the task of creating customized business websites and blogs, and is specifically designed to enhance small business local search results.
Built-In Mobile Website Feature
The SmallBiz WordPress Theme also lets you instantly create touch-enabled mobile websites that will look good and perform well on iPhones, iPads, and Androids.
Google tells us that:
50% of all searches on mobile devices today
are for local goods and services!
That’s why every local business owner needs to have both a mobile website and a standard website to reach every possible customer and prospect at the moment they want to find you online.
Built-In Facebook Management Feature
The new Small Biz WordPress Theme also lets you create and manage your own Facebook pages from WordPress. This means that you can customize your Facebook pages to match your website and your brand identity, and add fresh content to your Facebook page as easily as you add it to your blog or website.
An Affordable Turnkey Online Marketing Solution for Small Business Owners
The Small Biz WordPress Theme offers a turnkey solution for anyone who wants a website, blog, mobile marketing, and effective Facebook presence, in a tool that does it all.
If you want to build your own website on the best website platform for small businesses today, you can get this fantastic business-buidling tool plus a lifetime of upgrades and a pile of helpful support tools.
How to Get the Small Biz WordPress Theme
I highly recommend the Small Biz Theme as the single best business investment you can make in creating and growing your online presence today.
Quick Facts About the Facebook Feature
The Small Biz Theme allows you to create Facebook specific pages in WordPress, a Facebook specific navigation menu, and it comes with a Facebook App that connects your SmallBiz site with your Facebook Page.
The Expand2Web SmallBiz Theme gives you the perfect state-of-the-art all-in-one solution for creating and managing your Facebook/Mobile Website/Blog and Small Business Website, in one convenient place.
SmallBiz WordPress Theme Overview:
- Price: Under $100 for single-user license
- Stellar support and customer service from Expand2Web
- Create and manage Facebook page tabs from within WordPress — a full content management system (CMS) for Facebook comes built-in with this theme!)
- Automatically display touch-enabled mobile landing pages to mobile visitors using iPhone, iPad, Android or Blackberry devices
- Build your professional website and small business blog in a half-day or less
- Social Media integration for Facebook, Twitter, YouTube and LinkedIn
- Built-in Search Engine Optimization features for top Local Search Rankings (hCard microformats, SEO tools)
- User Guide with Video Tutorials
- 8 design layouts out of the box
- Customize the header graphic, color scheme, navigation menu, business information and much more without coding.
- Facebook specific pages and menu
- Facebook App included: based on Facebook Iframes for page tabs
- Brand new Image Rotator Layout with easy image uploading, linkable images, scalable text area
- Collapsible Options Panel for tweaking and styling your site
- Color picker for Mobile Call and Directions touch buttons