How to Capture More Leads With Less Effort: Website Tips for Small Business Owners

Capture More Leads Online With Special Offers and Lead Capture Forms

Offering a free sample of your product or service to first-time website visitors is a time-tested, proven way to grow your business fast.

Everyone loves to receive free gifts. When you offer free gifts available only through your website — and require website visitors to provide their name and email address to receive those gifts — you develop an email list that is worth its weight in gold.

A highly-targeted email list also increases the inherent value of your business, if you ever decide to sell your business in the future.

Did You Know?

On average, email marketing delivers a $50 return for every dollar you spend on email promotional campaigns.

When people sign up to receive your special offers, you can follow up with more enticing offers and invitations to come back to your business again and again.

An email opt-in form that is prominently displayed on every page of your website with an invitation to sign up to receive a special gift will help you build a targeted list of prospects who are likely to buy more of what you have to sell.

Regular email messages and promotions sent to your highly-targeted list of prospects can quickly turn one-time visitors into repeat customers who can be prompted to refer more business your way as well.

Examples of Effective One-Time Offers

If you own a restaurant and offer one free dessert with the purchase of two entrees, this will likely lead to the sale of at least one more dessert as well. If your coupon prompts a visit from a family of four, then you will likely sell two additional meals and as many as three additional desserts as well.

Free Offers Can Work For Any Kind of Business

No matter what kind of business you own, chances are you can think of something you can give away for free in a way that will lead to at least one sale, and potential repeat sales. Here are some ideas to get you going:
Free Consultations

  • Free hair color consultation
  • Free inspection
  • Free skin type analysis
  • Free wardrobe analysis
  • Free first-time coaching session
  • Free first-time tutoring session
  • Free business card design consultation

Free Giveaway With Purchase

  • Free topping with any ice cream sundae
  • Free topping with any large pizza
  • Two free drinks with purchase of two entrees
  • Free haircut with purchase of coloring or other chemical treatment
  • Free facial with purchase of massage
  • Free makeup brush with purchase of skin care and cosmetics package
  • Free tote with purchase of $50 worth of product
  • Free tire rotation for one year with purchase of four tires
  • Free dessert on your birthday

VIP Discounts
Offer exclusive subscriber-only discounts to get more people to sign up or your email list.

  • $10 off your next service when you review our company on Yelp
  • $5 off your next purchase when you like us on Facebook
  • 10% VIP discount on all purchases when you sign up for our email list

Get Creative

There is no limit to the creative offers you can develop to appeal to your target market and grow your list of highly-qualified prospects.

Need Help? Call Today!

Sometimes we all need a creative jump start to help us set up a website that works and craft the kinds of offers that will grow our business fast.

If you would like expert help or coaching, call me direct:


or Email me here

Warrenton VA Website Design: How to Attract More Qualified Prospects Online

If you are a local business owner, chances are you could use more leads to keep your business growing and thriving.

If you could get 10 or more additional calls or visits each week from people who are actively shopping for your products and services, would that make a positive difference in your bottom line?

How to Generate More Leads With Less Work With Local Search Marketing

One of the best and fastest ways to attract more highly-targeted and qualified leads for your business is to make sure you have claimed, verified and optimized your Google Business Listing and listed your business in as many other local business directories and review sites as possible.

As you can see from the pie chart on the left (click the chart for a larger view), you need to include at least 17 different elements for a complete local business directory listing.

Know the Top Local Search Ranking Factors Before You Start

While you can create and submit your local business listings yourself, this task is not as simple or straightforward as you might imagine. Before getting started, you should read and understand how to apply these local search ranking factors.

How Much Time Does It Take to Create and Submit an Effective Lead-Generating Local Business Listing?

An effective lead-generating local business listing starts with keyword research. You will want to spend some time researching which business categories are the best choices for your business. Here for example, is Google’s list of official business categories.

Whenever possible, you should list your business using at least one of the “official” business categories used by each directory. If your business does not fit neatly into any of the listed categories, choose the category that best fits your business.

Every directory has its own set of business categories. Unfortunately, there is no standard list of business categories that is used by every local business directory, so you must use your best judgment in each instance to decide where your business best fits within that directory.

Next, you will need to craft a concise, well-written business description that incorporates highly-searched keywords and keyword phrases. You can use Google’s Keyword Research Tool to research and identify keywords and keyword phrases that are most likely to generate search traffic for your website.

Your business description should include a call-to-action that will motivate online visitors to call or email you right away to get something valuable, such as a time-limited coupon or special offer.

Realistically, you should budget 10-20 hours to do the preliminary keyword research and then create and submit a properly constructed lead-generating local business listing to the top local business directories.

This Sounds Awfully Complicated: Is It Really Worthwhile?

Once your complete, well-crafted business information is listed everywhere it needs to be online, you can expect a high return on your investment. Local online business listings can get found by hundreds — even thousands — of people every month who are searching for businesses just like yours. When you make it easy for them to find and contact you online, you can expect to generate many more highly-targeted leads, with little or no additional effort.

I Don’t Want To Do This Myself: Can You Do It For Me?

If you do not want to take the time to learn how to create and submit effective local business listings yourself, Herbst Marketing can do it for you.

Get Started: Call 540-729-4076 Today

Or Send Us an Email

We can get your business listed everywhere it needs to be listed online. Pricing depends on the number of directories in which you are listed. We will need to talk with you first and get a better understanding of your business in order to identify the best business directory listings for you.

Google My Business Pages: Local Visibility for Local Businesses

Google My Business Pages: Local Visibility for Local Businesses

Did you know that your Google My Business page can help your local business gain a competitive advantage in your local marketplace?

If you have ever searched for a local business using your computer or your mobile phone with phrases like “pizza (my town)” or “shoe store (my town),” then you have seen a Google My Business profile. It looks like this: (more…)