Facebook has launched a new search site (facebook.com/services) that makes it easy for prospective customers to find top-rated local professional services companies and decide who they want to hire for a wide range of services.
Auto repair services, dog groomers, hair salons, cleaning services, remodeling companies, photographers, plumbers and other services professionals should familiarize themselves with this new Facebook feature and start encouraging their best customers to review them on Facebook to achieve competitive rankings in the new Facebook professional services site.
What Does a Facebook Professional Services Search Look Like?
On the Facebook Professional Services page, you can type your exact query into two search boxes (one for business type and one for location), or you can browse through categories such as Automotive, Home Improvement, Financial Services, Medical & Health, and more.
More than 80 types of businesses are listed at the bottom of the page … but you can find many other business categories by typing in a business category into the search box. The Professional Services page automatically provides you with results for the town or city you are in, but you can specify a different town or city as well.
The search results display information found in the companies’ Facebook business pages, including the business’ name, phone number, hours of operation, street address, star rating, and even reviews. The top of the search results page also includes a background photo of the searched city.
Here are a few search results we found for various service providers in the Northern Virginia area:
How Will Facebook Professional Services Search Affect Your Service Business?
As a service provider, you will want to do what you can to leverage Facebook’s Professional Services site to get found by — and attract — potential customers in your local community. It creates yet another place where you can increase and benefit from online visibility.
We recommend that you take a look at your company’s Facebook business page and make sure that all your key business information has been added to your page. If you have not yet verified your Facebook page, be sure to do that too.
Make sure you have a process in place to ask your customers to rate your business and leave reviews on Facebook. The more happy customers you can get to share their positive experiences with your company on Facebook, the greater your chances of attracting more leads and customers with the new Facebook professional services search capability.
Here is a complete list of professional service companies that will be showcased on the new Facebook services site:
Arts & Marketing
Broadcasting & media production
Car parts & accessories
Car wash & detailing
Internet service provider
Decking & patios
Mattresses & bedding
Bands & musicians
Sewing & Seamstress
Medical & Health
Alternative & Holistic Health
Counseling & mental health
Pregnancy & childbirth service
Spa, beauty & personal care
Cosmetics & beauty supplier
Tattoos & piercing
Did you know that your Google My Business page determines what people see when they search for your business in Google?
Did you know that you need a Google business page to get listed in Google’s local search results?
When is the last time you checked your Google business page to see if it was set up properly and showcases your company in a friendly, welcoming and professional way?
Does your Google business page look like the example below? If it does … is this the first impression you want to make on potential customers?
A professional Google business cover photo and a complete Google business page will help you get into the coveted Google 3-pack listings, attract more perfect customers and get more cash flowing into your business.
Below are examples of Google business page covers that portray each business as real, friendly, professional and trustworthy.
If you need a professional Google business page set up with a professionally-designed business cover image and don’t know how to start, we can help. Send your email request to firstname.lastname@example.org for a custom quote.
Expert Kitchen Designs Amissville VA
Top Notch Plumbing Service Inc.
Genesis Home Improvement Bealeton VA
Ross Real Estate Warrenton VA
Equipose Yoga Studio Warrenton VA
Georjeans Dog Grooming Warrenton VA
If you are a local business owner, chances are you could use more leads to keep your business growing and thriving.
If you could get 10 or more additional calls or visits each week from people who are actively shopping for your products and services, would that make a positive difference in your bottom line?
How to Generate More Leads With Less Work With Local Search Marketing
One of the best and fastest ways to attract more highly-targeted and qualified leads for your business is to make sure you have claimed, verified and optimized your Google Business Listing and listed your business in as many other local business directories and review sites as possible.
As you can see from the pie chart on the left (click the chart for a larger view), you need to include at least 17 different elements for a complete local business directory listing.
Know the Top Local Search Ranking Factors Before You Start
While you can create and submit your local business listings yourself, this task is not as simple or straightforward as you might imagine. Before getting started, you should read and understand how to apply these local search ranking factors.
How Much Time Does It Take to Create and Submit an Effective Lead-Generating Local Business Listing?
An effective lead-generating local business listing starts with keyword research. You will want to spend some time researching which business categories are the best choices for your business. Here for example, is Google’s list of official business categories.
Whenever possible, you should list your business using at least one of the “official” business categories used by each directory. If your business does not fit neatly into any of the listed categories, choose the category that best fits your business.
Every directory has its own set of business categories. Unfortunately, there is no standard list of business categories that is used by every local business directory, so you must use your best judgment in each instance to decide where your business best fits within that directory.
Next, you will need to craft a concise, well-written business description that incorporates highly-searched keywords and keyword phrases. You can use Google’s Keyword Research Tool to research and identify keywords and keyword phrases that are most likely to generate search traffic for your website.
Your business description should include a call-to-action that will motivate online visitors to call or email you right away to get something valuable, such as a time-limited coupon or special offer.
Realistically, you should budget 10-20 hours to do the preliminary keyword research and then create and submit a properly constructed lead-generating local business listing to the top local business directories.
This Sounds Awfully Complicated: Is It Really Worthwhile?
Once your complete, well-crafted business information is listed everywhere it needs to be online, you can expect a high return on your investment. Local online business listings can get found by hundreds — even thousands — of people every month who are searching for businesses just like yours. When you make it easy for them to find and contact you online, you can expect to generate many more highly-targeted leads, with little or no additional effort.
I Don’t Want To Do This Myself: Can You Do It For Me?
If you do not want to take the time to learn how to create and submit effective local business listings yourself, Herbst Marketing can do it for you.
Get Started: Call 540-729-4076 Today
We can get your business listed everywhere it needs to be listed online. Pricing depends on the number of directories in which you are listed. We will need to talk with you first and get a better understanding of your business in order to identify the best business directory listings for you.
- Home Page for CARess Car Wash Toledo Ohio
CARess Car Wash Toledo Ohio Case Example
The owner of CARess Car Wash in Toledo, Ohio would like to show up on Page 1 of Google search results for the keyword phrase “car wash Toledo OH.” Like many cost-conscious business owners who know they need a website and are looking for affordable solutions that don’t break the bank, he chose a do-it-yourself website solution from yahoo.com.
It seems reasonable to expect that your business will show up online once you put up a website using one of the many free or cheap website building tools available these days.
Unfortunately, it just doesn’t work that way — and small business owners don’t understand why.
High priced YellowPages.com ad
YellowPages.com Ads Don’t Help Either
When his own website failed to show up in Google page 1 search results, this business owner decided he would do the next best thing and pay YellowPages.com a nice recurring monthly fee for a premium ad, hoping it would drive more traffic to his business. But that isn’t working either.
Why Isn’t CARess Car Wash Toledo Ohio Getting Found Online?
A quick peek at the source code for caresscarwash.com reveals the problem immediately, if you know what to look for.
First off, his all-important title tag is “Home” (see illustration below). This is a common mistake that most business owners make when building their own websites. They don’t understand how a title tag affects search engine results, and they don’t understand what title they should give their home page to ensure their website gets found fast for their preferred keyword or keyword phrase. In this case, an optimized title tag would be “Car Wash Toledo OH | CARess Car Wash”. But how was he to know he needs to do this — or how to do it?
Website Title Tag Not Optimized for Car Wash Toledo Ohio
No Description Tag
The second problem is that the CARess Car Wash website has no description tag either — a short snippet of search-engine-readable text that tells search engines what this website is all about and how to index it so people can find it when searching for “car wash toledo oh.”
No Microformat Tags Either for Name, Address, Phone
A third problem is that this website has no search-engine-readable microformat tags that display the all-important business name, addpress, and phone number.
The Small Biz WordPress Theme: A Better Low-Cost Website Builder
The Small Biz WordPress Theme is a much better choice for cash-strapped cost-conscious business owners seeking an affordable website building tool and solution.
If you have the time and desire to do it yourself, you can build a website using the Small Biz WordPress Theme that will deliver superior local search results . . . provided you follow the simple tutorials and instructions that come with this product.
The Small Biz WordPress Theme was built specifically to serve the needs of small business owners and comes with these valuable built-in features:
- Built-In Name, Address, Phone Microformatting Tags for Superior Local Search Results
- Built-in Search Engine Optimization Features
- Contact Page
- Map and Directions Page
- Custom Facebook Fan Page Builder
- Auto-Detect Mobile Website
If you don’t have the time to do it yourself but want all the benefits that come with a website built using the Small Biz Theme, you can hire Herbst Marketing or another specially trained Small Biz Theme web marketing consultant to design and build a website that works for you.
Did you know that your Google My Business page can help your local business gain a competitive advantage in your local marketplace?
If you have ever searched for a local business using your computer or your mobile phone with phrases like “pizza (my town)” or “shoe store (my town),” then you have seen a Google My Business profile. It looks like this: (more…)