We work with growth-minded small business owners who are serious about generating more sales and more profits online.
A small business website should be designed and optimized with your ideal client/customer in mind. It should show up in local search results for your best keywords and phrases, be engaging and easy to navigate.
Contact us today to discuss your business growth goals and get a website that helps your business make more money, faster, and with less effort.
What Makes a Successful Website?
Successful websites position you as a leader in your local marketplace and generate quality leads, prospects and sales. Successful websites share the following features that are built into them from the start:
- The business name and phone number are prominently displayed at the top of each website page.
- Mobile-friendly mobile-optimized responsive design.
- Lead-Capture Form
- Authoritative Positioning
It’s surprising how many small business websites don’t make their phone number immediately visible on every page. If you want more customers, make it easy for them to call you!
Today’s small business websites should be designed to be “responsive” — meaning that the content of each webpage will resize automatically to be easily read and look good on small mobile phone screens and tablet screens.
Most people today will use their mobile phones to find and view your business online. Have you checked to make sure they can view and navigate your website pages easily from a phone?
Is your website designed so that visitors can click to call or email you?
If your website is outdated and hard to read or navigate from a small phone screen, we can help! We have affordable website solutions for every budget.
Your single most valuable asset as a business owner is your list of customers and interested prospects. How are you building this list?
Your website can (and should) help you build this valuable asset. It should have a built-in lead-capture form with an incentive offer for those who provide their name and email address. Depending on the nature of your business, successful lead-generating incentive offers include: free samples, free birthday meal, a one-time discount, a free consultation, an educational report or video. We can help you brainstorm and test lead-generating offers for your business, and set up the lead capture forms that will help you grow your business.
Your website can position your business at the top of your local marketplace if it is designed and maintained properly. Authority positioning is an ongoing process that does not happen overnight or even in a matter of weeks.
Just as you must eat nutritious food daily to keep your body in peak operating condition, so too must your website be fed and maintained with a nourishing diet of optimized content that engages your readers and attracts more of your ideal customers.
If you are focusing your time and energy on running your own business, chances are that you simply do not have the time, the desire or the know-how to manage your own website effectively in a way that will position yourself as a leading authority in your local marketplace. That’s where we can help.
Our authority-building marketing services include:
- Website content development and optimization (on-site and off-site)
- Online reputation marketing and online reviews management
- Video production, video optimization and video marketing
- Google My Business page setup and management
- Online directory listings for search-engine-boosting backlinks,
- Facebook, LinkedIn, YouTube, Pinterest and other social media account setup and management,
- Portfolio pages (for artists, builders, designers)
- Paid online advertising (Facebook and Google AdWords
Thinking of Building Your Website Yourself?
If a home builder handed you the tools to build a house (hammer, saw, nails and a house plan) … does that mean you have the skill and know-how to build your own house and have it pass inspection?
Have you ever attempted to fix a plumbing problem in your home .. only to make it worse … and more expensive to fix?
Your website is the entryway to your business online. You only have one chance to make a positive first impression … and unless you are a skilled website designer yourself, a DIY website can do more harm than good for your business’ image.
Investing in professional website design and development will pay for itself many times over by setting you apart in your local marketplace and attracting more perfect clients and customers who can refer more business to you as well.
If You Are Disappointed and Frustrated with Your Current Website, We Can Help
Many of our clients are small businesses whose first websites were built using Godaddy and other low-cost DIY website builders. If you are no longer satisfied with how your home-made website is representing your business, we can update it and give your business the professional appearance that will wow your customers and prospects and generate more high-quality leads and repeat business for you.
Here at Herbst Marketing, we know how to:
- get your business found online;
- communicate your unique value quickly and engagingly to website visitors;
- convert website visitors to warm leads and prospects;
- set up and implement systems that will enable you to follow up with leads and develop a trusting relationship that will generate more sales and more profits for your business.
When you work with us, you get:
- website design expertise
- copywriting expertise
- local search engine optimization expertise
- social media marketing expertise
that will help your business grow, while saving you money, time and energy.
Want to Discuss Your Website Project?