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Why Every Business Needs a Smart Website in 2025 and Beyond

I'm biased, of course, but ... it seems obvious to me that every serious business needs its own website in 2025. And yet, as you can see in the small sample below, some businesses do not have their own website listed in their Google search results -- and...

New Website for Haven of Northern Virginia

New Website for Haven of Northern Virginia

Herbst Marketing recently launched a new website for Haven of Northern Virgina. Haven's prior website had an "old school" look and feel. It was hard to read and navigate from a cell phone, the way most people prefer to consumer online content these days....

SEO Checklist for Local Businesses

SEO Checklist for Local Businesses

18 SEO Factors That Can Boost Your Search Engine Rankings and Drive More SalesHave you conducted an SEO audit of your website recently to determine if it is properly structured to capture more business from people searching online for the products or...

Family Mediation Marketing Success Story

Family Mediation Marketing Success Story

Lucy Nichols, a Certified Family Mediator based in Oakton, Virginia, says she was "failing at marketing" until she hired Herbst Marketing to help her reach and attract her ideal clientele online."I had hired somebody to do a website, but I didn't realize that my...

Photographer Facebook Advertising Case Study

Photographer Facebook Advertising Case Study

How We Generated 35 Photography Leads in 8 Days for Less Than $3.00 Per Lead Timeless Moments Photography by Frost wanted to do something special for local moms in honor of Mother's Day. We recommended they run a viral Facebook giveaway contest that would...

9 Best Ways to Increase Customer Reviews

9 Best Ways to Increase Customer Reviews

If you’ve ever needed to find a local dentist, a veterinarian, a dog groomer, a plumber, a car repair shop, a new car or a new appliance, you’ve probably Googled local businesses and read and compared reviews for the businesses you are considering before...

The True Cost of a Bad Review (and How to Fix It)

Did you know that 91% of consumers check online reviews before deciding to do business with a company? Or that for every star rating (out of 5 stars) that a business is down on Google and Yelp, they stand to lose 9% of their annual income as a results of poor reviews?...

How to Increase Sales with Reputation Marketing

Is Your Online Reputation Driving New Sales ... or Driving Customers Away? Have you ever been traveling away from home and tried to decide where you should stop to eat when you don’t know the area? If you’re like me and my kids, the first thing you do is...

Yoga Studio Facebook Advertising Case Study

If you own a yoga, gym, or fitness studio -- or if you are a personal trainer -- and are looking for ways to attract and keep more clients for your yoga / fitness classes/services, I believe you’ll be interested in seeing how this Facebook ad campaign generated more...

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